nflscherry

Statement of PurposeBorn and raised in a big city of China, I’ve grown up in an environment where there are always teachers to consult and various lectures and activities to attend. I had not realized how lucky I had been until I spent three months teaching in a school for m...

Personal StatementIn 2016, the news that P&G decided to cut on its investment on digital marketing while reinforcing its investment in traditional media channels caused a stir in the advertising industry and also provoked my thoughts on the role of traditional media channe...

Statement of PurposeIt has always been clear to me that the purpose of marketing is to efficiently sell products. It took me longer to realize that the philosophy of marketing is to always consider the audience first.It is easy to keep the audience in mind when you are looking out at a sea of faces....