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Managed the portfolio of 53 brands before the grand opening of the retailer with team, including international brands, private labels and local traditional brands, to ensure potential profitability and the diversity of brands Executed marketing strategy; Integrated media channels like WeChat , monitored key metrics on a monthly basis and reached average 2000 pageviews. Collaborated with brands and legal teams, internal design teams and construction teams to sign the leasing contract and finalize the retail space design and construction within 11 months Tracked performance of brands monthly, including instore traffic and sales, to draft business reports Planned department store’s anniversary celebration event; selected promotion products and established communication plan with marketing team; increased sales by 16% during the event. Designed and operated insider interaction activities, such as cooking workshop and Artwork display, to increase customer engagement; increase instore traffic