Yvonne XIE

Queried and processed sales data for Biotherm brand in Excel, Tableau and compiled weekly report • Helped with the planning of sales promotion strategy for new products by analyzing historical sales data from comparable product lines and reviewing known strategies adopted by competitors • Carried out customer data analysis in collaboration with the Customer Relation Team; performed weekly data compilation to evaluate customer retention rate and new customer acquisition effectiveness • Supported adaptive strategy making process by summarizing customer patterns from data analysis • Participated in campaign brainstorming sessions with the whole team, actively contributed marketing ideas