Megan Duffy

Developed social media strategy and created content to improve user engagement through Pinterest, WordPress blog, Facebook, Twitter, and Instagram

Planned and executed email marketing campaigns through MailChimp to improve subscriber interaction with emails and ecommerce site

Created and implemented A/B tests through Optimizely, focused on improving site responsiveness and visitor conversions

Planned, developed, and launched promotional and rewards campaigns to acquire new customers and increase revenue

Tracked, reported, and analyzed key metrics from Google Analytics and Mandrill, including open/click rate, views, visits, revenue, and demographics

Designed and taught lesson plans focusing on meaningful language presentation and usage to a variety of students at different levels and abilities

Refined oral presentation skills while delivering an engaging and persuasive lectures

Developed and aided in the implementation of the company’s first marketing plan, after conducting primary and secondary research on the target market

The campaign, which focuses on increasing brand awareness through social media, has lead to a 10% increase in customers since implementation in February 2013.

Partnered with Vancouver-based startup Learn.dot to outline and analyze the business model, and provided marketing suggestions based on opportunities and gaps found, which were implemented by the company.

Planned and led a workshop series to Pacific Arbour Retirement Homes addressing the reduction of carbon emissions through on-site agricultural projects. The workshop, which focused on marketing the green business practices to employees and residents, increased employee enthusiasm and resulted in the immediate construction of five new agricultural sites

Responsible for web content organization and management using the Mura platform

Wrote and edited new content for blog, web pages, and social media

Key team member in developing and implementing a campus-wide communication and marketing plan

Organized on-campus promotions, including planning events, scheduling speaking engagements, distributing print media, and managing online contests.

Wrote, edited, and published content on various online media, including mass e-newsletter blasts, blogs (using Wordpress and Google Blogger), and e-commerce product descriptions

Managed company social media accounts, including Facebook and Twitter, and ran weekly contests resulting in a 25% increase in followers after one month

Responsible for web content management using a variety of platforms, including CRE Loaded, Yahoo Manager, and Magnetic One

Complied and analyzed weekly reports on the statistics of various sites using Google Analytics

Managed a team of 5 people in order to design and implement a communications strategy for over 25 Dairy Queen locations in the greater Vancouver area

Increased traffic and customer loyalty based on our student-centric promotions solution

Other clients: Orange Julius, Vanelli's, Warner Brothers, Raw Canvas