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英美香港MKT/Communication专业CV/PS专项修改及整体指导

其他 LSE 传媒 哥大 mkt USC CMGT
  • 课程简述: 英美香港MKT/Communication硕士专业CV/PS修改(特别适用于:LSE Marketing/Media and Communication; USC Communication Management; 哥大Strategic Communication; CMU MEIM等专业)
  • 适用用户: 国内/国外大三~大四 英美港传媒/MKT类研究生申请者

1. 我为什么可以帮助你?

作为末流985纯文科学生,凭借零专业背景在2019年申请季获得大满贯,斩获英美传媒/MKT类所有热门硕士项目。2020年夏天,获录BAT某大厂市场部暑期实习生,同期获得多家头部互联网市场/品牌/产品部门offer。在留学选校、文书规划和未来求职发展方面都积累了宝贵的经验,希望能与后来者分享。

2. 这个课程会提供哪些方面的解答?

  • CV整体修改
  • PS思路及亮点挖掘、故事线搭建、逻辑修改及整体润色
  • 项目职业发展分析及真实情况分享
  • 我的背景适合怎样的项目/申请哪些项目更有优势?
  • 目前的申请还有哪些短板,有限的时间内可以如何提升?

3. 课程安排

  • 10分钟:了解你的背景情况(学校经历、实习经历)
  • 25~30分钟:根据你的意向项目,结合实习经历挖掘亮点,搭建完善PS故事线/提炼CV中需要重点体现的内容并进行整体润色
  • 10分钟:分析你的优劣势,项目适配度及可以目前努力的方向
  • 10分钟:答疑
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【英美传媒/MKT项目申请解答】热门传媒/MKT硕士项目申请指导(选校对比/PS/CV修改/经验分享)

其他 市场营销 传媒 传播学
  • 课程简述: 英美热门传媒/MKT硕士项目申请指导(包括选校对比/PS/CV修改/经验分享)
  • 适用用户: 大二~大四准备申请英美港传媒/MKT硕士项目的同学

自我介绍

自我介绍

我是谁?

【0背景收获传媒市场大满贯】作为末流985纯文科学生,凭借0专业背景在2019年申请季获得大满贯,斩获英美传媒/市场类所有热门硕士项目offer(如LSE Marketing、哥大Strategic Communication战略传播 & 教育技术与媒体、卡耐基梅隆大学娱乐产业管理(CMU MEIM)、西北大学创意产业管理、南加大传媒管理(USC CMGT)

【实习怪】拥有5段实习经历,体会过传统4A / 外企500强 / 娱乐公司,也经历过Top市场咨询 / 互联网大厂的历练

【大厂网申幸存者】2020年夏天获录BAT某大厂市场部暑期实习生,同期获得5+头部互联网市场/品牌/产品部门offer

【拥有Plan BCDEFG的人】未来规划及项目管理强迫症,不是在收集信息就是在去收集信息的路上,不打无准备之仗

我擅长什么?
  1. 背景提升:零/弱相关专业背景,如何为申请传媒/市场类项目做准备?
  2. 故事线梳理:我的经历非常零散,如何把它们组织起来,写成一篇有力量、有逻辑、有说服力的文书?
  3. 实习积累:怎么才能找到一份有含金量的实习?选择什么实习是对这份申请更有效的?
  4. 选校指导:哪个项目更适合我?有哪些不为人知的隐藏亮点/雷点?哪个项目更匹配我的需求?
  5. 未来规划指导:我适合从事什么行业?这个行业的现状如何?
  6. 以及其他。我会尽力做到知无不言,言无不尽。

“认识你自己,是申请的第一步”,这句话指引着我走完了整个漫长的申请季,也收获了宝贵的经验和思考方法。

价值越大的路,往往都会走得越困难。申请的过程中有太多的困难曲折无法一一言表,你在经历着,我曾经历过。所幸当时的我遇到了很耐心的前辈,帮助我的每一步走得更有方向。希望我也能将这份善意传承下去,用我总结的经验和思路帮助到你。

教育经历

教育

南加州大学 University of Southern California

Master 传媒管理 Communication Management (Marketing Track)
~

华东师范大学

Bachelor Chinese Language and Literature
~

经历

Brand Management Intern

腾讯
~
  • Led the IP experience upgrade and campaign planning for China Joy 2020: Responsible for the marketing theme development and user experience planning of the IP exhibition area. Cooperated with the event planning department and 3+ suppliers to deliver the best overall effect and satisfaction rate of the exhibition area
  • Responsible for 5+ co-operative marketing projects: Fully led the co-operative marketing campaign of our product and JD/Qiaqia, brainstormed marketing theme and designed marketing road map. The Qiaqia project achieved 1200W+ exposure, 100W+ social media volume and 10W+ interactions while the official Weibo account exposure increased by 148% compared with previous cooperation of the same scale
  • Led the game community's 2020 brand expression upgrade: combined with brand rejuvenation strategy to carry out a new plan for community content and communication strategy to enhance users' emotional resonance with the game's IP. Planned 3 branding articles that all reached 10W+ views (approximately 900% higher than the daily level), of which Father’s Day tweets reached 27.3W+ views (approximately 180% higher than similar tweets

Marketing Research Coordinator

IMAX美国总部
~
  • Contributed to brand marketing suggestions through analyzing 2,000+social media data, the suggestion was used in “Detective Chinatown 3” Douyin marketing and got positive feedback (maximum pageview 1.9W)
  • On behalf of a 53-people's team, led the film investment analysis ultilizing focus group and SPSS; gave a 10-minute report in English to the Marketing Director and was invited to keep working for IMAX during 2020 CNY

Digital Content Planning Intern

华特迪士尼公司(中国总部)The Walt Disny Company
~
  • Participated in content planning and user experience research for 15+ Disney digital products; assisted 4+ products successfully launched (Wreck-it Ralph e-book, Watch and Learn interactive series, etc.)
  • Drafted digital product development proposals and marketing strategies for 5+ Disney films

IP Development

索尼影视娱乐公司 Sony Pictures Entertainment
~
  • Conducted 60,000 words of feasibility assessments for 30+ projects including fictions, comics and novels based on market preference research and target audience analysis
  • Probed into IPs from 6+ original literature platforms and analyzed market potentials for further development

Social Media Analytics Intern

益普索 Ipsos
~
  •  Analyzed marketing performance of Pernod Ricard, Kraft Heinz and Huawei Cloud with Excel through social buzz, consumer sentiment, platform distribution etc., efficiently integrated 9,000+ social media data per day 
  • Was invited to continue assisting in the content planning for reports after internship ended, responsible for writing content of "Post-90s Music Consumption Habits" and "Tokyo Olympics Weibo Research Report"

获奖 & 荣誉

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